Rebecca Benison

A well-rounded communicator with writing and editing experience spanning print and digital publications. Comfortable writing long-form content such as eBooks, white papers, and case studies, as well as micro-content such as social media posts. A skilled strategist who enjoys brainstorming new opportunities for content creation and promotion.

Industry experience includes consumer and manufacturing, sustainability and climate, energy and utilities, healthcare and life sciences, food and beverage, artificial intelligence (AI), and more.

PA Consulting •

Hydrow Wave: Bringing an industry-leading rowing experience to the…

Rowing is considered a full-body workout, engaging the arms, legs and core. Outdoor rowing provides the added benefit of connecting with nature. However, it’s a sport that is inaccessible to many as it requires being near a body of water and having the necessary equipment. Rowing machines fill the gap, but are large, mechanical and cumbersome, making them best suited for public gyms. Bruce Smith, CEO and founder of Hydrow, wanted to bring the benefits of rowing to more people.
PA Consulting •

Green Boom: Building a robust sales strategy for environmental…

We provided sustainability start-up experience, combined with market research, analysis, and sales road-mapping capabilities to help the company focus sales activities and achieve early wins across target industries and geographies. Our previous work with PulPac, another sustainability start-up, informed our growth acceleration strategy. We brought expertise to scale to market readiness and made connections with potential partners to best position Green Boom for success.
PA Consulting •

Bearpac: Developing a medical device to improve end-of-life patient…

Bearpac Medical is a medical device start-up focused on improving care for patients who suffer from malignant pleural effusion (MPE). MPE is a condition where fluid builds up in a patient’s pleural cavity, the space between their lungs and chest wall, making it difficult to breathe. We partnered with Bearpac to develop the Passio™ Pump Drainage System, a digital handheld, single patient use device that offers significant advantages over the current market-leading solution.
Imperson •

Optimizing fan engagement with AI | Conversational AI Solutions

Over the past few years, methods of fan engagement have drastically changed. A concurrent shift is taking place in the way leagues, teams, and venues are engaging their fans. Through the use of data and conversational AI, organizations are providing a highly-personalized and scalable customer journey, not just on game day, but throughout the off season. Trends in conversational technology have led to the emergence of chatbots and conversational AI that can automate fan engagement.

Fixed Rate, ARM, 203K… Understanding Different Mortgage Options

You’ve scrimped and saved, built a steady stream of income, and now feel ready to start house hunting... Maybe. While having a sizable savings account is a great first step in the homebuyer journey (and an accomplishment in itself!), there are a number of other factors to consider. Namely, how will you finance the majority of the purchase? Unless you have enough cash on hand to buy a home outright, you’ll need to find a mortgage option that fits your needs.